diff --git a/Makefile b/Makefile
index 69f4a4a..76b08f0 100644
--- a/Makefile
+++ b/Makefile
@@ -1,4 +1,5 @@
-IMAGE := rust-api:latest
+IMAGE := chewingbever/fej
+TAG   := 0.1-dev
 shell := /bin/bash
 
 
@@ -15,9 +16,12 @@ release:
 .PHONY: release
 
 image: Dockerfile
-	@ docker build -t '$(IMAGE)' .
+	@ docker build -t '$(IMAGE):$(TAG)' .
 .PHONY: image
 
+push: image
+	@ docker push '$(IMAGE):$(TAG)'
+.PHONY: push
 
 # Run
 run: