diff --git a/Makefile b/Makefile
index 603ad5d..e878d28 100644
--- a/Makefile
+++ b/Makefile
@@ -16,11 +16,11 @@ release:
 .PHONY: release
 
 image: Dockerfile
-	@ docker build -t '$(IMAGE):$(TAG)' .
+	@ bash ./build '$(IMAGE)'
 .PHONY: image
 
-push: image
-	@ docker push '$(IMAGE):$(TAG)'
+push:
+	@ bash ./build '$(IMAGE)' push
 .PHONY: push
 
 # Run
diff --git a/build b/build
new file mode 100755
index 0000000..480b6f1
--- /dev/null
+++ b/build
@@ -0,0 +1,50 @@
+#!/usr/bin/env bash
+
+# Simple guard to check input args
+[[ $# -eq 1 ]] || [[ $# -eq 2 ]] || {
+    >&2 echo "Usage: ./build IMAGE [ACTION]"
+    exit 1
+}
+
+# Extract current version from Cargo.toml & get current branch
+patch_version="$(grep -Po '(?<=version = ").*(?=")' Cargo.toml | head -n1)"
+major_version="$(echo "$patch_version" | 
+    sed -E 's/([0-9]+)\.([0-9]+)\.([0-9]+)/\1/')"
+minor_version="$(echo "$patch_version" |
+    sed -E 's/([0-9]+).([0-9]+).([0-9]+)/\1.\2/')"
+branch="$(git branch --show-current)"
+
+if [[ "$branch" = "master" ]]; then
+    tags=("$patch_version" "$minor_version" "$major_version" )
+
+elif [[ "$branch" = "develop" ]]; then
+    tags=("$patch_version-dev" "$minor_version-dev" "$major_version-dev" )
+
+else
+    tags=("$branch")
+
+fi
+
+tag_flags=()
+
+for tag in "${tags[@]}"; do
+    tag_flags+=("-t '$1:$tag'")
+
+done
+
+# Run the actual build command
+docker build $tag_flags .
+
+if [[ "$2" = push ]]; then
+    for tag in "${tags[@]}"; do
+        docker push "$1:$tag"
+    done
+
+ elif [[ "$2" = run ]]; then
+    docker run \
+        --rm \
+        --interactive \
+        --tty \
+        --publish 8000:8000 \
+        "$1:$tags"
+fi